What Is Pay Per Call Advertising?
Pay Per Call Advertising is a great way to generate high-converting leads for local businesses. The caller speaks with a live person (or an interactive voice response system) to qualify them, answer their questions, overcome objections and close the sale. A pay-per-call affiliate network offers hundreds of offer campaigns in several verticals, including payday loans, home services, faxing and more. The publishers promote these ads on a performance basis, and when calls are made they get credit for the lead. Cost-per-click Cost-per-click (CPC) is a critical metric for businesses that use paid advertising. It is a key performance indicator that allows marketers to measure the effectiveness of their paid ad campaigns and ensure they are achieving a positive ROI. CPC can vary from one campaign to the next. The reason for…