Pay Per Call Advertising is a great way to generate high-converting leads for local businesses. The caller speaks with a live person (or an interactive voice response system) to qualify them, answer their questions, overcome objections and close the sale.

A pay-per-call affiliate network offers hundreds of offer campaigns in several verticals, including payday loans, home services, faxing and more. The publishers promote these ads on a performance basis, and when calls are made they get credit for the lead.


Cost-per-click (CPC) is a critical metric for businesses that use paid advertising. It is a key performance indicator that allows marketers to measure the effectiveness of their paid ad campaigns and ensure they are achieving a positive ROI.

CPC can vary from one campaign to the next. The reason for this is that there are many factors that influence how much an advertiser is charged per click, including location, market niche, competition, and the quality of your ads.

Another important factor to consider is Ad Rank, which determines where your ad appears on the search engine results page and whether or not it shows up at all. A high Ad Rank usually means that your ads are more relevant to search intent than the competing ads of other businesses. Using the right keywords and optimizing your ads for search intent can help you boost your Ad Rank. The result is a lower cost-per-click for your ads.


One of the most mysterious and often misunderstood aspects of performance marketing is pay-per-call. While the results can be powerful, it’s important to understand how the model works and how it relates to your overall business strategy.

The best verticals for pay per call include those that involve a high level of consideration, such as insurance, home services, and travel. However, it also works well for any type of service that requires a human touch to complete a transaction.

Monitoring your cost-per-call is a crucial element of successful pay-per-call strategies. This metric can help you determine your ROI and identify inefficiencies in your customer service. However, it’s not a perfect metric, and you should focus on other metrics as well. For example, a sales call may require more time and resources to handle than a call asking for an order status. Fortunately, you can monitor your cost-per-call using an AI call tracking platform. These platforms can track the performance of your campaigns, and monetize calls in real-time.


A cost-per-lead (CPL) measurement is a simple way to gauge the effectiveness of your marketing campaigns. The CPL figure is calculated by dividing your total marketing spend by the number of new leads that your company generates. This figure can vary greatly, depending on the industry and the goals of your company’s marketing campaign.

Using pay-per-call allows businesses to connect with customers through a phone call. They can then use this lead to close a sale or generate a return on their online advertising investment. This is a good option for companies that sell high-consideration products and services, like insurance, home services, legal, and travel.

Mosaic’s digital marketing dashboard makes it easy to track and analyze granular cost-per-lead metrics. The platform automates data aggregation and enables users to create any metric they can imagine through its simple, no-code UI. You can also split metrics by channel, campaign, customer segment, and other criteria that matter to your business.


CPS is the key figure that marketing teams use to measure and optimize their campaigns. It is used to determine the cost of a campaign by dividing the total cost of the campaign by the number of sales generated. This model is particularly useful for performance marketers, as it allows them to align their budget with their marketing goals.

Call leads are a low-hanging fruit for marketers, as consumers are more likely to convert when connecting with a real person. Additionally, call tracking makes it easy for marketers to identify the source of a lead. This enables them to optimize and scale their campaigns, leading to increased ROI and improved productivity.

Invoca’s AI call tracking and attribution capabilities allow marketers to route calls to the right advertiser based on conditions like the time of the day, the caller’s geographic location, or their response to questions. This means that callers will be connected with the best advertiser suited to their needs, providing a relevant customer experience and enabling publishers to maximize the number of calls they can receive commissions for.